Sounds Profitable

Sounds Profitable


Latest Episodes

A VAST Feature Request
May 23, 2023

Like a kid taking a bite of his dessert before his meal is finished, I think its time we enter the next phase of podcast adtech even before we finish the last.Credits:Written by Bryan BarlettaEdited by Gavin GaddisRead by Gavin GaddisAssembled with Spo

Reflecting on IAB Podcast Upfront, & 2 Other Stories
May 18, 2023

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad revenue growth at upfrontsPodcast Advertising Sees Slowdow

How Podcast and Audio Studies are Conducted
May 17, 2023

We talk about Sounds Profitables approach when it comes to education for the industry and how understanding research collection methods fits into our mission.

Growing Up in Podcasting - Literally
May 16, 2023

We asked Newton Schottelkotte to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career.

DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
May 11, 2023

This week's stories: DISQO: Proving the Power of Podcast AdsElite podcasts struggle while the podcast masses thrive.Pluto TV has an ad frequency problem.Quick Hits: Newsguard Launches Worlds First Journalist-Vetted Podcast Credibility Ratings. In addi

Podcasting's Golden Ratio
May 09, 2023

This week, Tom highlights a statistic that shows a promising ratio for podcastings core.

Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
May 04, 2023

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 A

Swinging for the Podcast / Audio Industry Fences
May 03, 2023

In this episode, we discuss baseball! The new pitch clock, our favorites teamsjust kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks.

A Key to Global Podcast Growth
May 02, 2023

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere

How Brands Can Lift Minority-Owned Media & 2 Other Stories
April 27, 2023

This week on The Download: How Brands Can Lift the Tide of Minority-Owned MediaMore brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.What Marketers need to know about Generation Zennial from social media an