With the upcoming release of Sounds Profitables study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered neither fish nor fowl in the advertising world.

Articles covered: Quick Hits:Registration is open for next weeks Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The

What can we learn from the past about the future of celebrity podcasting?

The essential news from this week in the business of podcasting.

Programmatic ad placement has been stuck on the waterfall for long enough. Its time to lay the foundation for Header Bidding in podcasting.

Essential news from this week in the business of podcasting.

Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first.

This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and small put their resources into first-party data - Dig

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane.NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are