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The Download for August 3rd, 2023
Here's what you need to know for Thursday, August 3rd.Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is pa
The Download for August 2nd, 2023
Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales
Introducing The Download
Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART1
The Download for August 1st, 2023
This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Heres what you need to know for today, Tuesday August 1st.AdAge - Audio Ads Outperform Video
Podcast Listeners Likely Skip Radio Ads & 2 Other Stories
Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but dont expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis
Only Be Kind
Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life.Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds
Podcasts are Growing Globally & 2 Other Stories
Stories covered: U.S. podcasters are attracting more international listenersWhy a podcast election is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Fi
Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.
FTC Cracking Down on Endorsements & 2 Other Stories
Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video podcastsMediaMath Files For Bankruptcy
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby DerrickThePodcastHost.comPublishes IndiePod Manifesto Off the B