Sounds Profitable

Sounds Profitable


Latest Episodes

Making a Podcast People Hate
August 16, 2023

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics.Written by Tom WebsterEdited by Bryan BarlettaAudio editing by Gav

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
August 15, 2023

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2

Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
August 14, 2023

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year comparison of radio and podcastsMattress Firm's Br

Podcasting Q2 Earnings, Spotify x Patreon, and more.
August 11, 2023

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow the

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download
August 10, 2023

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad techs measurement titans are pivot

The Download for August 9th, 2023
August 09, 2023

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers A

The Song of the Summer, and the Joe Rogan Problem
August 09, 2023

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure.Written by Tom WebsterEdited by Bryan BarlettaAudio edit

The Download for August 8th, 2023
August 08, 2023

Here's what you need to know for today in the business of podcasting:True potential in Sirius XM podcast bizby Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristina MonllosWhen Podcast Apps Miss The Mark by Steve

The Download for August 7th, 2023
August 07, 2023

Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businessesMagnite And FreeWheel Link Up In The Name Of InteroperabilityAcast to focus on autom

Audio Ads Outperform Video for Attention & 2 Other Stories
August 04, 2023

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener reportQuick Hits: Introducing The Download by Bry