Sounds Profitable

Sounds Profitable


Latest Episodes

5 Questions To Ask Your Podcast Audience
March 29, 2023

Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience.

The Audio Customer Journey: Don’t Stop Believin’
March 28, 2023

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting.

Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
March 23, 2023

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Big

How Google Can Earn the Trust of the Podcast Industry
March 22, 2023

Google has a potentially huge opportunity to grow the podcast industry both for publishers and for listeners (and even for advertisers) by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai

The Measurement Excuse
March 21, 2023

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable th

Podcasters weigh in on ChatGPT, and 2 Other Stories
March 16, 2023

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories covered this week are: 6 AI tools podcasters are using fo

Does the Medium Move the Message?
March 14, 2023

Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable.Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by Omny StudioSounds Profitable theme writ

Spotify On Stream Announces New Features & 3 Other Stories
March 09, 2023

Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. Im Gavin Gaddis, in for Manuela Bedoya.Shreya: And Im Shreya Sharma.Gavin: The Download is brough

Feed Drop: Danone's Conscious Marketer, Linda Bethea
March 08, 2023

Insider Interviews host E.B. Moss interviews Lindea Bethea, Head of Marketing for Danone North America.

Data Decoded
March 07, 2023

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits:Written by Bryan BarlettaEdited by Gavin GaddisAsse