Here's what you need to know for this week in the business of podcasting:Less is More: ARMs Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQ

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Cultu

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of pr

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Artic

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bai

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflixs Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-year-old media planner and the screenshot industrial

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotifys Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Arent! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV M

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotifys Sensitive Topics Tech [Source]Why publishers are the n

While the podcast industry frequently debates what qualifies a podcast, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for po