Sounds Profitable

Sounds Profitable


Latest Episodes

YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
October 17, 2023

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber

YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
October 16, 2023

Audio ads can be effective, but only if theyre not disruptive: report. By Alyssa Meyers [Source]Without margin, there is no mission by Ariel Shapiro [Source]What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Vern

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
October 13, 2023

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canadas new podcast platf

Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
October 12, 2023

Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have come for podcasts by Max TaniAd-free viewing is get

Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
October 11, 2023

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. Were Still Using Blunt Instruments by Hana YooTV and film producers

Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
October 10, 2023

Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Breaking down Canadas new podcast platform registr

Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More
October 06, 2023

Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside OctoberAcast and Henkel. Adweek. YouTubes Current (and

Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More
October 05, 2023

Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.'Podcast ads on A

Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.
October 04, 2023

Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/a

Why Branded Content Could Be Bigger Than You Think
October 04, 2023

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a produ