Sounds Profitable

Sounds Profitable


Latest Episodes

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report
November 14, 2023

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and Spotify Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre Bouv

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach
November 13, 2023

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad Hill As the strikes end and Hollywood gets back

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More
November 10, 2023

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer Verticals Super Bowl 54 Ad Space is Hot, As Are Sports Podcasts ebiquity: 60% of Brands to Increase 2024 Ad Budgets Q3 Podcast Ear

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More
November 09, 2023

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex Weprin Media Briefing: In 2024, publishers and buyers say events and niche media w

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More
November 03, 2023

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotifys Audio

A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November
November 02, 2023

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of holiday budgets in November: report by Alyssa Meyers

Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
November 01, 2023

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]BBC Sounds

Brands in Audio - A New Platform for Branded Podcasts
November 01, 2023

How big is the branded audio space? Whats the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio.Written by Bryan BarlettaEdited by Tom

GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
October 31, 2023

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on sonic memes, report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision

Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
October 30, 2023

Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]Consumers are celebrating (and shopping for) the hol