Sounds Profitable

Sounds Profitable


Latest Episodes

Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More
November 29, 2023

Here's what you need to know for today in the business of podcasting: Podcastings Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogles Search P

Putting Success In Your Way With Video
November 29, 2023

With the growth of video podcasting, its time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two arent mutually exclusive.Written by Tom WebsterEdited by B

Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More
November 28, 2023

Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Australia up 16.2% September quarter 2023Realm & IGN Strike Podcast Deal Including Scripted Adaptat

UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More
November 27, 2023

Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts that will impact 2024s video ad landscape by Jennifer KingDefector Annual Report, September 2022

Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More
November 21, 2023

Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Androids app store fees by Adi Robertson and Sean HollisterBrand safety concerns mount as X (formerly Twitter) pulls out of MRC a

Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More
November 20, 2023

Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem MakariSystem1: New Study Reveals How Audio Person

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More
November 17, 2023

Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd Engagement Declines With Lack of Representation

Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More
November 16, 2023

Here's what you need to know for today in the business of podcasting:Spotifys podcast and audiobook discovery will get a boost from Google Clouds AI by Amrita KhalidYouTube intros new AI governance policies. AI helps enforce them by Brad HillThe c

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry
November 16, 2023

What is the “future of audio business?” Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart
November 15, 2023

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts Lack of representation in ads causes disengagement in majo