Sounds Profitable

Sounds Profitable


Latest Episodes

10 Critical Facts about Video and Podcasting for Success in 2024
December 14, 2023

Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from th

TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More
December 13, 2023

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform preferences differ: report by Jasmine SheenaPodcasters & Advertisers: Meet Your New Audience by Pau

Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More
December 12, 2023

Here's what you need to know for today in the business of podcasting: Edison Q3 2023 Share Of Ear: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre BouvardSpotify Ink

TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More
December 11, 2023

Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara LebowA look at holding company 2024 ad spending forecasts by Antoinette SiuFrom Unico

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
December 08, 2023

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumulus Media and Signal Hill InsightsSpotify Announces LayoffsANA Study Finds Nearly 2/3rds of Ad Do

Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
December 07, 2023

What Are the Fastest-Growing Podcast Languages? by Becca ButcherWe have to test or youre dead next year: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh BarberPodcasts aren't as doomed as they look. But some of the best ones are

The Partial Attention Economy of Video Podcasting
December 06, 2023

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding yes. Tom Webster breaks down what that means for podcasting and how we should act on it.Written by Tom WebsterEdited by Bryan B

Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More
December 04, 2023

Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024as for the rest of the news:

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More
December 01, 2023

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Faster Than ExpectedPodcast Guesting Drives Defector SubscriptionsBranded Podcast Enables Better Cov

Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
November 30, 2023

Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an omnichannel event by Alex VuocoloAd revenue is growing faster than expected, per analyst by Ryan BarwickDigiday+ Research: Publisher