One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we’re able to have a clearer message, stand out more, understand our clients...

When it comes to marketing, we’re often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience.    By focusing on the whole customer experience, we can create joy,...

If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and...

Through all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as assets to our community by constantly providing value.    Delivering value through content sets...

Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them.    We need to create branded content that looks polished, but also shows what makes us unique and what...

One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans.    Once we become clear on what our brands represent and the target audience we’re...

An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a...

Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of...

At the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced with two choices - either give up on our goals, or pivot what we do so that we can stay in...

2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don’t know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the...