Things have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are going to be set back. What are the measures we can implement to make sure that we can bounce back?...

TikTok has over 1 billion active monthly users, and it’s not just the younger generations on the platform. 30% of TikTok users are over the age of 30, making it a great platform to connect with current and future clients. What is making TikTok such...

There’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How...

In the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend beyond just marketing ourselves and our businesses? How can we differentiate ourselves in our...

In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling...

Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media...

Social media is packed with real estate agents and because it’s so saturated, providing a generic message won’t set us apart. We have to be authentic and differentiate ourselves based on the things that make us unique. How do we set ourselves...

With Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there’s so much social media out there. When it comes to the right approach to take, many agents are overwhelmed and don’t know where to spend their time or...

Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn’t have one thing - data. How do we go about sourcing that data to make our marketing efforts more effective? Why do we need to personalize our lead...

Social media marketing is a money and time investment that generates leads and gets us in front of our ideal clients. However, to maximize our investments, we need to be creating the right content, and generally appealing to what the algorithms are...