If youve just launched a business website - or are about to launch one - your work is just beginning as the sites owner. With millions of e-commerce and professional sites already online, its a real fight to get new websites noticed. In fact, its impo

For anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode of the IMCH, we are taking an in-depth look

Buckle up 2023 is going to be one for the ages. Every year brings a new set of challenges for the digital marketing industry, but 2023 may bring more upheaval than normal. Multiple content-related updates in late 2022 appear to be targeted at identifying

Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates,

Looking back at 2022 - a year of major Google updatesAnother year, another slate of algorithm updates from the worlds leading search engine. Google making changes to its ranking algorithm is nothing new - its always going on, actually - but 2022 saw a

Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing f

If youre running an e-commerce website, then youve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal - stand out, attract traffic and pick up con

When I teach class, I always advise using WordPress because it gives small business a way to level the playing field. At Vertical Web we do a lot of things, but client advocacy is one of the biggest.

Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happ

Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo thats used among industry members. Here well start delving into thos