Looking back at 2022 - a year of major Google updatesAnother year, another slate of algorithm updates from the worlds leading search engine. Google making changes to its ranking algorithm is nothing new - its always going on, actually - but 2022 saw a

Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing f

If youre running an e-commerce website, then youve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal - stand out, attract traffic and pick up con

When I teach class, I always advise using WordPress because it gives small business a way to level the playing field. At Vertical Web we do a lot of things, but client advocacy is one of the biggest.

Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happ

Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo thats used among industry members. Here well start delving into thos

It seems like everyone is a web designer or an SEO expert these days. After all the years in this industry you learn to spot trends. When the economy is poor, the web designers come out of the woodwork. Everyone suddenly knows how to build a site and kno

Common Mistakes That Negatively Impact Website SuccessErrors Errors everywhere and not a person to help. We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success.Table of Contents

Their back! Well I think they never went away. What Im talking about is content silos, or as ahref called them a topic cluster. On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I found something new

When a user does a search, Google determines if they are looking for something that is either close to them in proximity, or something that is further away. But with the passage of time, more searches