Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast


Latest Episodes

Using AI to Drive Personal Productivity with Greg Baugues
March 01, 2024

In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity.

Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
February 09, 2024

Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?

Unlocking the Real Promise of AI with David DeWolf of Knownwell
January 19, 2024

Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.

Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera
December 15, 2023

From writing code to amping up call centers to a virtual wingman Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients.

Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow
December 08, 2023

Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption?

Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie
November 27, 2023

The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and unsnooze your

No Shortcuts to Growth
November 10, 2023

When youre missing your revenue targets its tempting to chase shortcuts quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long

The Rainmaker Genome Project with Matt Dixon and Rory Channer
October 23, 2023

DCM Insights founding partners, Matt Dixon and Rory Channer, share the findings of their latest research on what the top pro services partners do differently to drive business development success.

Behind the Headlines-AI’s Impact on Pro Service Marketing
September 29, 2023

From automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest n

Revisiting the BS of PS: Are Things Getting Better? Or Worse?
September 13, 2023

Theres an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcasts earliest episodes to discuss whats changed. And, whats stayed