Data visualiation expert Bill Shander joins the show to talk about why people dont understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

Its the essence of strategy and the basis of everythingculture, hiring, IP, marketing, sales and client serviceSegmentation. Most firms get it wrong. Heres how to get it right.

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying

Picking the right faces for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude

Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.

Jeff and Jason look back at the killer insights, occasional misteps, and the most important things theyve learned from 5 years of podcasting.

Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them.

Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a flywheel through referrals.

If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals.