Chris and Michelle join us to talk about Terceras strategic investments in thought leadership and break down the release of the firms research, the Tercera 30.

From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.

There are some new members hanging around the C-Suite of a lot of corporations. Howd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.

SEO, podcasts, conferences, advertorials, blogs so many marketing channels to choose from. But which ones are right for MY firm?

Data visualiation expert Bill Shander joins the show to talk about why people dont understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

Its the essence of strategy and the basis of everythingculture, hiring, IP, marketing, sales and client serviceSegmentation. Most firms get it wrong. Heres how to get it right.

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying

Picking the right faces for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude