Earned Media Podcast

Earned Media Podcast


Latest Episodes

A Trip Switch for Automated Autocracy [PODCAST]
January 31, 2022

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And

How to Hire a Virtual Assistant with Mashon Thomas
October 14, 2021

If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manag

Digital Marketing Reporting: Harvard Business Analytics Program with Shonali Burke
September 02, 2021

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. A former agency marke

Scaling Content Marketing with Mike Prasad
June 23, 2021

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers who can help brands scale their content marketing efforts, as well as Marketing Clu

Building Profitable Substack Email Newsletters with Isaac Saul
May 03, 2021

Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle,

Editorial Decision Making at Fast Company with Tech Editor Harry McCracken
April 26, 2021

Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview,

Content Marketing Secrets from Joe Pulizzi
April 20, 2021

Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a must-read business book. He is the founder of digital content ne

Public Relation Agency Publicist David Ratner on Promoting Books for the New York Times Bestseller List
April 13, 2021

David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relation...

How to Pitch Forbes Writer and Former PR Consultant David Bloom
April 06, 2021

David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring,

Myth Busting Conversion Rate Optimization with Tim Ash
March 16, 2021

In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. He is a conversion rate optimization expert talks about the relationship of psychology and content marketing. Tim has k