As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think abou...

In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, and the numbers-driven marketing she does to support the model.

My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going on with our finances. There is absolutely no shame in not having your bookkeeping and financial report...

Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she's reprioritized her businesses. We also discuss how she's becoming aware of her iden...

The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic The mistakes small business owners make that prevent them from taking advantage of the information they have The first step...

My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago,

When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my financial planning. And,

Claire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast. A few years ago, Claire took some maternity leave—and that maternity leave ended up being twice as long as she originally planned. Coming back to work was,

The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletter How Work Brighter evolved as she continued to work her day job—and then as she struck out on her own What her current vision for Work Brighter is and how it in...

Even in a successful small business, sometimes things don't go to plan. In our 200th episode, we dive into 6 stories about things that didn't work out--and how they got back on track again.