What Works

What Works


Latest Episodes

Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon
July 02, 2019

Kelly Higdon is a business and lifestyle coach who prioritizes her time off so much... ...that's she's worked up to taking a full 3 months off from her business every year. Unfortunately, Kelly's inspiration wasn't a well-timed shower idea or downloa...

Ep 218: How I Build Flexibility Into My Business With Tara McMullin
June 27, 2019

As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National Park! That’s right,

Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam
June 25, 2019

The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience How she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy h...

Ep 216: There’s No “Right” Way To Grow Your Audience
June 20, 2019

So what's working for you when it comes to building your audience and connecting with the right people? Could you stick with it for the next 10 years? Can you deliver consistently, week in and week out? Are you leaning towards mastery and making sure e...

EP 215: Growing An Audience Together With Community Builder Eli Trier
June 18, 2019

Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process. I was so impressed with Eli's approach and how ...

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers
June 11, 2019

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online withou...

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington
June 06, 2019

I asked Kim what's working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our "what's working" series,

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones
June 04, 2019

Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast,

EP 211: Building An Audience With Tara McMullin
May 30, 2019

When I made the decision to all but start over with my email list, it was a decision to do the work to find that number, rediscover the right people, and rebuild my audience from there.

EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup
May 28, 2019

As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in t...