Refining the product or service you already offer can be as good—or even better—for giving your business a shot of energy as offering something new. When you refine or repackage your offer, new people might notice it who passed it by before.

In This Episode: Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are What’s included in the package they offer–and why they don’t often custom or ...

Offer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how you create value, you are likely to get stuck in the trap of trading time for money or wind up overwork ...

This is a special bonus episode of What Works--the show that takes you behind the scenes of how small business owners take decisive action to build a stronger business. This is the first episode in a three-part series taking a closer look at what's wo...

This month, we’re focusing on how small businesses create & deliver value. How do we develop new offers? Put together new packages? Build new products? We’ll be deep diving into 3 businesses and how they create & deliver value.

The future is hazy. It's unknowable. And that makes taking decisive action to build a stronger business much more challenging. But we have a choice. We can either fight it--and metaphorically try to shake that damn ball until we have a complete pictu...

My guest is Cher Hale, the founder of Ginkgo Public Relations. Cher is full of incredible stories of figuring out what she wants and taking action to make it happen—from making a big personal moving, to going full-time with her business,

I wanted to dig into what leading a team or community through a crisis can look like, and I could think of no one better to talk to about this than my friend Sarah Avenir. Sarah Avenir—who you might know better as Sarah J.

We are all facing uncertainty--as we do every day. So I wanted to talk with business owners who have their own stories about embracing uncertainty this month and the first person I thought of was Lou Blaser, the founder & host of Second Breaks.

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn't true. Each shared a narrative or bias that held them back from fully embracing their business and their earning pote...