What Works

What Works


Latest Episodes

EP 303: Creating A Curated Newsletter With #jesspicks Creator Jessica Williams
October 20, 2020

I'm all in on curating. And I think it's something that most small business owners should consider as a potential way to use their voice and highlight their perspective. So to take things really meta, as I was curating this month's Speak Up theme,

EP 302: Connecting With Confidence with Brand Builders Academy Creator Suz Chadwick
October 13, 2020

Suzanne Chadwick is so good at showing up and connecting with people. In fact, she does it every week day morning—a habit we talk about during this conversation. Suz is a bold branding, business, and speaker coach who helps women create businesses tha...

EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea
October 06, 2020

My guest today is Hillary Rea, the founder of Tell Me A Story. Hillary helps entrepreneurs, leaders, and change makers identify that personal narratives that create powerful communication. Now, you might think Hillary had this whole speaking up and ta...

EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, Jessica Kupferman & Tara McMullin
September 29, 2020

This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar (The Feed, She Podcasts), and Jessica Kupferman (She Podcasts) came together for a live podcast recordin...

EP 299: How To Design Your Own Sales System
September 22, 2020

This week, I've got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They've found what truly works for them--even if it bucks the prevailing wisdom or woul...

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann
September 15, 2020

This show is called What Works for a reason. Sometimes it's a declaration: this is what worked for this small business. And often, it's a question, "What works?" Today's episode is very much a question, many questions, really:

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt
September 08, 2020

Today's guest is Katie Hunt—who is a member of the former group and serves the latter group. Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. She works with designers,

EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Boyd
September 01, 2020

Today, I'm talking with my friend Autumn Witt Boyd, the founder of The AWB Firm, which specializes in helping online business owners protect what they've built. Autumn and I talk about why she started tinkering with her sales process in the first plac...

EP 295: It’s Always A Work In Progress
August 25, 2020

The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or we can treat it as an invitation to see everything we do as a work in progress. All this month,

BONUS: Refining How I Offer Business Support Over The Long-Term
August 20, 2020

Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business. This is the third and final episode in a series...