What Works

What Works


Latest Episodes

Make Your Fantasy Business Your Inspiration for Simple Strategy
April 20, 2021

I'm convinced that every entrepreneur has a fantasy business that they daydream about. It's free from all of the baggage and assumptions that we've built up around our existing businesses. And I'm also convinced that that fantasy business—as pie-in-t...

EP 331: Embracing Simplicity With Brigitte Lyons & Sophy Dale
April 13, 2021

Doing more and inevitably making things more complex is the main tool we've been trained to use. This leads to all sorts of predictable challenges, though—challenges like the ones I talked about last week with Brigitte Lyons & Sophy Dale—things like s...

EP 330: Letting Go Of Complication With Brigitte Lyons & Sophy Dale
April 06, 2021

Today, we're kicking off both a series on simplifying and a set of two episodes with businesses owners who have direct experience with dramatically simplifying their businesses—and in turn, creating immense growth.

EP 329: The Anatomy Of An Opportunity
March 30, 2021

Sometimes it can feel like you don’t find opportunity, opportunity finds you. But even then, it’s the fact that you were paying attention—listening, watching, taking it all in—that allows you to act on it. It can make me sick to my stomach to think of ...

EP 328: Navigating The Crossroads With Business Coach Justine Clay
March 23, 2021

This week, my guest is Justine Clay, a business coach for creatives. Justine is one of the most thoughtful decision-makers I know. And her story proves that taking the time to really weigh your options doesn't mean you'll never take a big step in a new...

EP 327: Building A Financially Sustainable Business Model With Systems Saved Me Founder Jordan Gill
March 16, 2021

Can you navigate a financially sustainable way to moving from 1:1 client services to more flexible, leveraged offers? Yes, of course. And here's how I would do it. Instead of figuring out what stack of offers is going to supposedly add up to the reve...

EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf
March 09, 2021

Our core competency gives us a big leg up on creating operational sustainability, financial sustainability, as well as personal & social sustainability. And that's the thing about investing in your core competency.

Your Biggest Small Business Opportunity Is Doing Less
March 02, 2021

"The Squeeze" occurs when you've run out of capacity in your business. You simply don't have the time, energy, or mental bandwidth to do more, and so you can't really see a way for the business to grow. Still,

EP 324: 4 Patterns That Make Relationship-Building A Challenge
February 25, 2021

All this month, we've been examining the relationships in our businesses and how we make them stronger. We looked at our relationship with our customers, our relationships to our team members, and our relationships to our community and internet neighbo...

EP 323: Get To Know Your Neighbors With Rebelle Founder Shannon Siriano Greenwood
February 23, 2021

In other words, we need to go beyond transactional online networking and get back to building real relationships—organic, friendly, neighborly ones. There is no one I know who is better at this than Shannon Siriano Greenwood.