I am introverted, I do have social anxiety, and I'm autistic. That's a pretty thick soup to be wading through as a manager. The main reason I wanted to share that before you hear this interview is because my experiences as an introverted boss may be ...

I met Podge back in 2019 and was immediately struck by her thoughtfulness and humanity—both in life and business. Podge helps business owners and organizations make better hiring choices, manage their people well, and build humane cultures at work.

How do you know what content should be free? And, what should be paid for? This month, we’ve been talking all about building an audience and/or finding customers—as well as how those two things are different.

This month, we've explored finding customers and building an audience—which are not the same things. Every business needs to find customers. But not every business—not even most businesses—needs to build an audience. Yet,

Nothing fosters human connection faster than a story. Stories are the most direct way to tell someone else—or a whole audience of people—an important truth about you. Stories give us shared experiences and emotions to build relationships from.

Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia works with startup founders and small businesses doing $10-20m in annual revenue—folks who aren’t looking f...

Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is. But you don’t have to take my word for it. This week, I’m talking with Andréa Jones,

What's the ROI on mental space? What would it be worth to you to get some peace of mind? What would you be willing to do to alleviate a bit of uncertainty from your life or business? All this month, we've been talking about simplifying and the immense ...

Andréa and I are both on a mission to bust some of the assumptions that people have about what's good for business when it comes to social media marketing. For me, it's a small part of what I do. But for Andréa, this is her whole business.

How do you make a big change to your business model without making it harder than it has to be? How do you navigate sunsetting an old offer (or a few), raising your prices, or shifting your target client? After spending a whole month talking about simp...