PPC Playbook on WebmasterRadio.fm

PPC Playbook on WebmasterRadio.fm


Latest Episodes

YouTube Advertising: A Beginners Guide
October 30, 2014

Traffic from YouTube can equal about 25percen

YouTube Advertising: A Beginners Guide
October 30, 2014

Traffic from YouTube can equal about 25percen

YouTube Advertising: A Beginners Guide
October 30, 2014

Traffic from YouTube can equal about 25 percent of your total traffic if you can learn to leverage their social algorithm. Shane and Maria show you how to setup a Youtube strategy including channel organization, video optimization, social engagement, re

Conversion Rate Optimization with Tim Ash
October 23, 2014

Shane and Maria discuss conversion rate optimization with Tim Ash, CEO of SiteTuners. Tim shares the Holy Trinity of the design of an effective direct response page. Include a clear headline, a form with directions and a button that tells you what you’r

Do-It-Yourself PPC Audit
October 16, 2014

Want to optimize and improve your PPC account? Shane and Maria walk you through the PPC audit process so that you can do it yourself, with help from the pros. Start by investigating current issues and dig deeper to look at settings, campaigns, ad groups,

How To Work With Low Search Volume
October 09, 2014

You may have a product or service that either people don’t know about or just aren’t actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near matches, targeted placements, videos, direct mail, em

AdWords Attribution Modeling: Everything You Need To Know
October 02, 2014

Shane and Maria guide you through the tangled web of attribution models. The Attribution Modeling report in AdWords gives you the ability to analyze keywords, ad groups and campaigns to see how they are contributing to the conversion funnel. Learn the dif

Generate Traffic and Profit Using Facebook Advertising
September 25, 2014

Take advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current customers, leads, lookalike audiences and users who have visited

5 PPC Tips You May Not Have Tried
September 18, 2014

Shane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why it’s important to bid on your own brand, test for optimal ad position, utilize time lag reports to find out exact

Bing Ads Gets More Familiar
September 11, 2014

Shane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers report, Opportunities tool and auto-tagging, to name a few.