Remarketing is great for many reasons, you ca

Remarketing is great for many reasons, you can expect better conversion rates and a decreased cost per acquisition from these types of campaigns. Shane and Maria review setup basics, use cases, strategies and specifics for remarketing ads. Don’t forget

Cost per acquisition is a key metric that will give you a good idea of whether or not your overall campaign is profitable from a high-level view. Shane and Maria provide an in-depth review of four ways to manage your CPA. Learn how to decrease cost-per-cl

Cost per acquisition is a key metric that wil

AdWords launches dynamic ads with real-time u

AdWords launches dynamic ads with real-time updates, a great feature to help advertisers scale text ads automatically. Bing launches a new Campaign Planner, Dynamic Sitelinks, tablet-related device targeting updates and starts testing a new visitor counte

Maximize your profits and get competitive with your PPC campaigns for the holiday season. Review last year’s performance metrics and create a calendar with important online shopping dates. Update ads to include discounts, shipping offers,

Ad extensions bolster your ads and are proven

Ad extensions bolster your ads and are proven to increase click-through rates, but are still often underused. Not every extension is right for every business. Listen as Dustin and Maria walk you through the ad extensions that will create the most impact a

Traffic from YouTube can equal about 25percen