PPC Playbook
Latest Episodes
Benefits of PPC for Small Businesses
Shane and Maria convince all Small Businesses that PPC needs to be part of their online marketing plan. Learn how you can get qualified traffic today, without a website. Some advantages discussed are reaching your exact target at the right time, low barri
Local PPC Strategy for Multiple Locations
Local PPC means you are targeting people who live in a specific area or people looking for something in a specific area. Maria and Dustin have outlined a strategy to simplify the process of managing a PPC account with multiple business locations. Listen a
Local PPC Strategy for Multiple Locations
Local PPC means you are targeting people who live
Conversion Rate Optimization and Advanced Analytics
Tim Ash, CEO of SiteTuners shares the Holy Trinity of the design of an effective direct response page. Include a clear headline, a form with directions and a button that tells you what you’re going to get. Plus,
Conversion Rate Optimization and Advanced Analytics
Tim Ash, CEO of SiteTuners shares the Holy Trinity
Paid Search and The Upcoming Peak Travel Season with Marco Reginelli
Maria and Shane welcome the Head of Travel at Google Marco Reginelli to discuss the upcoming peak travel season. They discuss why the first quarter of the year create such a peak in travel planning and arrangements.
Paid Search and The Upcoming Peak Travel Season with Marco Reginelli
Maria and Shane welcome theHead o
Wordplay Research for Multiple Meaning Keywords
When your keywords and keyword phrases have multiple meanings, you will have a lower than usual click-through rate and conversion rate. The PPC Professionals, Shane, Maria and Dustin, unite to share their keyword research strategies for multiple meaning k
Wordplay Research for Multiple Meaning Keywords
When your keywords and keyword phrases have m