PPC Playbook

PPC Playbook


Latest Episodes

Benefits of PPC for Small Businesses
January 14, 2015

Shane and Maria convince all Small Businesses that PPC needs to be part of their online marketing plan. Learn how you can get qualified traffic today, without a website. Some advantages discussed are reaching your exact target at the right time, low barri

Benefits of PPC for Small Businesses
January 14, 2015

Shane and Maria convince all Small Businesses

Local PPC Strategy for Multiple Locations
January 07, 2015

Local PPC means you are targeting people who live in a specific area or people looking for something in a specific area. Maria and Dustin have outlined a strategy to simplify the process of managing a PPC account with multiple business locations. Listen a

Local PPC Strategy for Multiple Locations
January 07, 2015

Local PPC means you are targeting people who live

Conversion Rate Optimization and Advanced Analytics
January 01, 2015

Tim Ash, CEO of SiteTuners shares the Holy Trinity of the design of an effective direct response page. Include a clear headline, a form with directions and a button that tells you what you’re going to get.  Plus,

Conversion Rate Optimization and Advanced Analytics
January 01, 2015

Tim Ash, CEO of SiteTuners shares the Holy Trinity

Paid Search and The Upcoming Peak Travel Season with Marco Reginelli
December 24, 2014

Maria and Shane welcome  the  Head of Travel at Google Marco Reginelli to discuss the upcoming peak  travel season.  They discuss why the first quarter of the year create such a peak in travel planning and arrangements.

Paid Search and The Upcoming Peak Travel Season with Marco Reginelli
December 24, 2014

Maria and Shane welcome theHead o

Wordplay Research for Multiple Meaning Keywords
December 18, 2014

When your keywords and keyword phrases have multiple meanings, you will have a lower than usual click-through rate and conversion rate. The PPC Professionals, Shane, Maria and Dustin, unite to share their keyword research strategies for multiple meaning k

Wordplay Research for Multiple Meaning Keywords
December 18, 2014

When your keywords and keyword phrases have m