PPC Playbook on WebmasterRadio.fm
Paid Search and The Upcoming Peak Travel Season with Marco Reginelli
Maria and Shane welcome the Head of Travel at Google Marco Reginelli to discuss the upcoming peak travel season. They discuss why the first quarter of the year create such a peak in travel planning and arrangements. They also discussion seasonality and and how it determines the destination level.
A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.