Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative?Advertising campaigns have to have a sharp eye focused on the budgets. Audiences have to be investigated and AdWords constructed from site URLs.  All are part of proactive str

Episode 16: Estimated Total Conversion Packs a Profitable PunchAdvertisers who use conversion tracking in AdWords now have a better tool to get a more complete understanding of the conversions that are the result of using AdWords. It is called Estimated T

Episode 15: 5 Ways to Conquer a PPC CampaignNo matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable tempt

Episode 14: Generating A Knockout Keyword ListYou already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type i

Episode 13: 6 Top Secret Stops to A Successful PPC CampaignIf you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in e

Episode 12: 4 Factors You Must Consider When Creating a Landing PageThe landing page is one of the most important things that you will create. The page needs to promote your product, without being sounding like you are selling. Therefore, before you write

Episode 11: 4 Steps to Raise Your Quality ScoreThe higher your quality score, the less you will need to bid on a PPC keyword. In addition, the higher your quality score, the lower the cost of conversion. When you have a higher quality score, your ret

Episode 10:  7 Steps to Creating An Award Winning BlogHenry Ford is credited with creating the first automobiles, and yet he said, “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work

Episode 9: 3 Ways to Create a Keyword ListGoogle earns over $32.2 billion dollars each year in advertising revenue from Google AdWords. Therefore, it is vital to choose the correct keywords so that you are winning as many bids as possible. In order to bui

Episode 8: Cost Per Conversion or Return On Investment?Many people who are trying to analyze their first AdWords accounts become confused about which way they should measure their account level so that they can make adjustments at the keyword level.