Episode 13: 6 Top Secret Stops to A Successful PPC Campaign

If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different when planning a PPC campaign. You need to understand the roadmap so that you can get to your final destination of the best campaign ever.

1. Set Your Objective
2. Find Your Customer’s Pain
3. Create A Story
4. Create Your PPC Ad
5. Run Congruence
6. Arrival
Source: http://ppcadsthatsell.com/6-top-secret-stops-successful-ppc-campaign/

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