Episode 12: 4 Factors You Must Consider When Creating a Landing Page

The landing page is one of the most important things that you will create. The page needs to promote your product, without being sounding like you are selling. Therefore, before you write your next landing page, make sure to consider if it is reliable, factual, informative and accurate.
1. Reliable
2. Factual
3. Informative
4. Accurate

Source: http://ppcadsthatsell.com/4-factors-must-consider-creating-landing-page/

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