Episode 11: 4 Steps to Raise Your Quality Score

The higher your quality score, the less you will need to bid on a PPC keyword. In addition, the higher your quality score, the lower the cost of conversion. When you have a higher quality score, your return on investment instantly goes up. Therefore, it pays dividends to raise this number. When looking to raise your score, make sure to consider these four areas.

1. Keyword Research
2. Keyword Organisation
3. Refine Always
4. Optimize

Source: http://ppcadsthatsell.com/4-steps-raise-quality-score/

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