Jerry continues to detail the most important metrics of running a profitable FarmerFlorist business, and Cost of Production seems to be the one metric that leaves everyone confused. What is the TRUE benefit of bring a FarmerFlorist?

In typical fashion, Jerry continues to talk FarmerFlorist Profit in the podcast and in this episode he highlights Operating Expenses. Electric, Utilities, Supplies, Equipment...ALL items that your business needs to operate efficiently,

Jerry is still getting down to flower business and we jump into COGS to showcase the value of understanding what Cost of Goods Sold really are, how they relate to both Farmer Hat & Florist Hat and how to leverage COGS up front,

Jerry continues to get down to flower business, and this week we tackle tracking sales. You have to have a spreadsheet to track sales, that includes metrics of productivity, investment and labor hours required to make it happen.

Make no mistake, the Floral Industry relies heavily on labor costs to produce flowers. Regardless of your geographic region, continent, state or county...it takes human-power to produce beautiful blooms each season year after year.

The Mindset of a Business owner in the Floral Industry requires key components for long-term success: Leadership, Vision, Grit, Determination & Adaptation to name a few. Jerry goes into detail about how identifying YOUR position in the Floral Industry ...

Jerry speaks with Aishah Lurry of Patagonia Flower Farm to get insight on her journey as a FarmerFlorist in her small town in Arizona. Jerry always talks about taking action, and Aishah does just that. She leverages her CSA market with beautiful blooms...

Jerry takes time to educate FarmerFlorists on understanding the right time to raise flower prices. Don't leave your prices up to a social media following to decide, the success of your business depends on your ability to constantly monitor and evaluate...

Jerry calls out the stigma surrounding the "Farmer", and how often this leads folks to believe there isn't money in farming flowers. That simply isn't true. Every business has the potential to make money and turn profit.

Jerry's cousin, Kevin, visited the farm and turns out, inadvertently held us accountable with our operation. Kevin has years of experience building companies in the Energy World, yet his lingo of Balance Sheets,