Cristin & Jerry take a few minutes to get real about the confusion between running a hobby (an activity that requires you to throw money at it all the time with very little financial gain) and a Business (an activity that generates profit to cover oper...

Cristin and Jerry reveal a new edge in FarmerFloristU : The Membership Experience. By creating a Community of like-minded growers and FarmerFlorists,we have opened the door to long term success of your very own operation.

Cristin and Jerry talk in detail about the words Farmer & Florist and how they feel there are some growers who are missing the mark when the two words are combined. FarmerFlorist is the best of both worlds.

Jerry gives a few examples of why, as CEO of your FarmerFlorist Operation, you have a responsibility of knowing your numbers. You can ballpark them, you can ignore them for fear they are the worst, or you can just let your CPA lump them altogether at t...

We return to the basics with understanding and building a healthy relationship with Profit, Gross Margin and Revenue. Jerry shares a quick spreadsheet that allows you to become comfortable calculating these data metrics and then explains the power of n...

This week has been crazy with wedding inquiries...despite the fact that COVID19 has resulted in changing laws, regulations at venues and possibilities of small business closures, yet we experienced a record week for wedding inquiries.

As the FarmerFlorist Business owner...you need to constantly evaluate your on-farm practices, your efficiency, your profitability which leads to one common theme....SET GOALS. I revisit Mother's Day sales data and then hone in on the importance of set...

When setting pricing, it's more than just what the "farmer down the road" is selling for. You're FarmerFlorist Operation has to be mindful of the cost to keep YOUR doors open, and then you can establish yourself as a luxury brand in your market,

The power of the FarmerFlorist Operation is the ability to control the cost of production for stems on the farm, allowing the retail side of the operation to correctly margin those blooms for maximum profit for sustainability of the business. Revenue,

Look out...lots of math on this one....this week we directly address how profit from your stems is a direct results of pricing and then break down the cost per stem and the production needs to hit a $25 price point versus a $45 price point.