Jerry and his lovely wife Cristin speak openly about generating revenue during the "off-season" by leveraging A La Carte Weddings. These lucrative opportunities can make for a great winter, but only if done efficiently and effectively.

Jerry and his lovely wife Cristin speak openly about generating revenue during the "off-season" by leveraging A La Carte Weddings. These lucrative opportunities can make for a great winter, but only if done efficiently and effectively.

Jerry always talks about the Cost of Production. If you can't grow it for LESS than you can buy it, then you might want to take a look at your operation in greater detail. Growing your own flowers has a cost of production,

Jerry always talks about the Cost of Production. If you can't grow it for LESS than you can buy it, then you might want to take a look at your operation in greater detail. Growing your own flowers has a cost of production,

As the seasons change and the winter comes around, are you taking a few months off? Or are you keeping your foot on the gas to keep bringing in the money. It's quite easy to close down for the winter months as a seasonal flower business,

As the seasons change and the winter comes around, are you taking a few months off? Or are you keeping your foot on the gas to keep bringing in the money. It's quite easy to close down for the winter months as a seasonal flower business,

Jerry continues to talk authentically about what it takes to run a profitable, successful FarmerFlorist Business. This is a complex industry that requires knowledge, information vision and reflection to stay on top of the ever changing dynamics of the ...

Jerry talks directly to the #1 Mistake of FarmerFlorists - Growing Too Much..!! Without a plan in place to allocate a COGS budget, it's very easy to overspend, especially on seeds, bulbs, corms, tubers, fertilizer....

Jerry continues to discuss fundamental concepts of running a profitable FarmerFlorist business. Last week he dove straight into Cost of Production, and he talked in depth about how most growers cannot confidently price their flowers,

Jerry always tells you to keep Cost of Production in the forefront of your business model, yet at the same time, opposite end of the spectrum is Retail Pricing. Learn to establish premium pricing in your market by adding value to your flowers,