Podcasting has changed — and fast. What used to be an audio-only space has now exploded with video podcasts on YouTube, Spotify, and even TikTok. Everywhere you scroll, it seems like someone’s turning their mic sessions into full-blown shows.
But the big question remains: Is video podcasting worth it?
Our Support Analyst Dave Clements has helped hundreds of podcasters make this decision. In our latest tutorial, he breaks down what’s driving the video podcast boom — and whether it’s the right move for you.
What’s Behind the Video Podcast Boom
“Platforms like YouTube and Spotify are betting big on video,” Dave explains. “It’s not just about listening anymore — audiences want to see you.”
That visibility comes with perks. Video podcasts boost discoverability, since YouTube is the world’s second-largest search engine. They also create new ways to connect: people relate more deeply when they can see your expressions and personality.
And there’s one more advantage — repurposing. A single video episode can become short clips for Instagram, TikTok, or YouTube Shorts, giving your content more life across platforms.
But There’s a Catch
Before you hit record, it’s worth knowing the trade-offs.
Video podcasts take more time to plan, record, and edit. You’ll need extra storage, lighting, and some comfort on camera. Plus, not all podcast apps support video yet — meaning your show won’t reach every listener through traditional feeds.
“Video is powerful,” Dave says, “but it can also burn you out faster if you’re not ready for the workload.”
That’s why in the video, he walks through a smart way to test the waters without overcommitting — a hybrid method that lets you record your usual audio show while capturing video at the same time.
Start Simple, Stay Smart
The good news? You don’t need a studio to start.
A webcam or smartphone paired with a quality microphone goes a long way. As Dave puts it, “Good audio beats good video every time.”
Lighting helps, but connection matters more. Viewers don’t need perfection — they need authenticity.
How Blubrry Makes It Easier
Whether you stay with audio or jump into video, Blubrry’s here to help you publish everywhere your audience listens and watches.
If you decide to go video-first, Blubrry’s Vid2Pod feature lets you upload your podcast to YouTube — then automatically turns it into an audio episode for all the major listening platforms.
That means no extra uploads, no missed listeners, and no hassle.
The Bottom Line
So, should you start a video podcast in 2025?
If you want to grow your reach, connect visually, and have the time to do it right — it’s a strong move. But if your focus is consistency and storytelling, audio-only podcasts are still thriving.
Watch the full video below to hear Dave’s full breakdown — including how to test video podcasting safely and what tools he actually recommends.