By Barry Kantz, Blubrry CFO and general counsel
Why do people dedicate their time to creating podcasts and video content, often without guarantees of fame or fortune? Looking deeper into this question, we can see that each person has a unique motivation. But from a broader perspective, there are common themes we can explore. Before diving into those, let me share why I started podcasting.
I began podcasting in February of 2005 as an early adopter. Two things were happening in my life at the time. First, I was a podcast listener. Back then, there weren’t many shows available, and most focused on technology. Second, I became interested in the travel business. I started taking self-study courses and thought, “Why not share my learning experience on a podcast?”
And that’s how my nearly 20-year journey into podcasting began. My motivation was simple: I wanted to share my learning with a like-minded community.
And that, in itself, is one of the biggest reasons people create content — sharing their passions and interests to connect with others. I accomplished exactly that through my podcast. I didn’t make much money or become famous, but I truly enjoyed the people I met and the conversations I had.
In one instance, I had scheduled an interview with a travel professional. When I called, he answered and explained that he was riding a bullet train in Japan, traveling at well over 100 mph. We began the interview, and I hit the record button. Everything went smoothly — until the train entered a tunnel, and the cell phone connection instantly dropped.
We rescheduled the interview over email, and when we finally reconnected, we shared a good laugh about trying to conduct a podcast while on a bullet train. That failed interview became a memorable moment for both of us and forged a unique connection we wouldn’t have had otherwise.
Another reason people create content is the creative outlet it offers. Podcasting and video creation are forms of self-expression. There’s something deeply satisfying about producing something yourself — something others watch, listen to, and enjoy. When someone comments on your content or sends you an email seeking advice, it’s a clear sign you’re connecting with others on a meaningful level.
When people reach out to you for advice, you’re building trust and establishing expertise. That kind of trust is invaluable, especially if you’re running a business or building a professional brand. Podcasting and video have a unique power to create personal connections in a way few other mediums can. Your listeners or viewers begin to know you like they would a close friend. That kind of bond only happens when you produce content in a personal, authentic way. The formula is simple: be yourself and talk to your audience like they’re sitting across the kitchen table. It works. And it can help you grow your customer base and increase your bottom line.
That said, consistency is hard without real passion. If you’re not deeply interested in your topic, it will be tough to keep creating regularly. Building an audience and earning loyalty takes time. Hopefully, your passion will carry you through the early stages — when your podcast might not have a thousand downloads, or your videos might not get hundreds of views. It may take a year or more before your show gains traction. But that time helps you develop your storytelling skills and become more confident and comfortable behind the microphone or in front of the camera.
So keep creating. Enjoy yourself. Let your passions guide you. You are unique, and there are people out there who want to hear what you have to say.
Getting Started
And if you’re unsure how to get started — or if you’re concerned about the technical hurdles — let the great people at Blubrry help you. Blubrry offers a level of personal support unmatched in the industry. We’re podcasters ourselves, passionate about helping others in the field.