Podcast Distribution: Which Platforms Are Worth It – PCI 338

What apps, directories, and services are worth the effort, and which ones may not be an excellent fit for your show.

iPhone and airpods on wooden stumpThere are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure you get the best podcast knowledge. We’ll still periodically have guests, so contact the team if you’re interested in being featured.

Today’s Hosts: Mike Dell and Todd Cochrane

Here are the most helpful podcast directories and apps you should use for your podcast.

Of course, Apple podcasts and Spotify are the most well-known. Although we suggest you be everywhere you can, sometimes there are reasons not to distribute to one place or another. Here are some things to consider when deciding how much effort you want to put in to get on a podcast app or directory.

Note: Subscribing/Following mainly functions similarly for each app, but it’s broader than when podcasting first started.

Must-Have Apps

  • Apple Podcasts – This will also get you into many independent apps like Overcast, Pocket Casts, and many others that use Apple for their directory.
  • Spotify – They get a lot of press in the podcasting world and are popular with the fastest-growing podcast listener demographic – around the world.
  • Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
  • Google Podcasts – As of March 2023
  • Blubrry – Even if you’re not hosting with Blubrry

Great-To-Be-There Apps

  • Stitcher – Once very popular, still used quite a bit on Android devices. 
  • Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
  • TuneIn – Popular live radio app
  • Podchaser – A directory of podcasts

Be-Careful-What-You-Wish-For Apps

  • YouTube Music (coming soon)
    • If YouTube Music Podcasts is the same as YouTube video channels, it might not fit your show well.
  • Pandora – Music app that does have a podcast section
  • iHeartRadio – Popular Live radio app with a podcast section

Minor / Regional apps

  • Deezer – EU
  • JioSaavn – India
  • Gaana – India
  • Anghami – Middle East

We have instructions on submitting or getting into almost all of these apps, linked in the show notes.

Again, it doesn’t hurt to be everywhere. We don’t care how you listen as long as you listen. Just know that all these apps/directories have their business model and reason for existing.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

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