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🔍 Podcast SEO in 2026: How Listeners Find Your Show
Podcast SEO still matters in 2026, but it’s no longer about gaming algorithms. It’s about clarity, structure, and helping the right listeners find your content across search engines and podcast platforms like Apple Podcasts and Spotify.
In this episode of Podcast Insider, we break down what actually moves the needle when it comes to podcast discoverability.
🎧 Podcast SEO Basics (Quick Version)
Podcast SEO works because platforms rely on written context, not audio alone. That means:
- Clear show and episode titles
- Descriptive show notes
- Clean, accurate RSS feeds
- Transcripts when possible
Each episode should stand on its own as searchable content.
🧠 Keywords, Titles & Show Notes
- Focus on real listener questions and topics
- Use natural language, not keyword stuffing
- Front-load clarity in episode titles
- Use the first lines of show notes to explain the episode clearly
- Break descriptions into short sections or bullets
📝 Transcripts & Your Website
- Transcripts improve accessibility and search visibility
- A dedicated podcast page gives you full SEO control
- Fast load times, mobile-friendly design, and embedded players all help
📡 Platforms, Reviews & Promotion
- Keep your RSS feed clean and up to date
- Choose accurate categories
- Encourage ratings, reviews, and shares
- Repurpose episodes across blogs, email, and social media
📊 Keep Improving
- Track downloads and listener behavior
- Review which episodes get discovered most
- Refresh older titles and descriptions when needed
Podcast SEO is ongoing—but small improvements add up.
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