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As the podcasting landscape evolves, creators are navigating an ever-growing list of listening platforms — each with its own tools, quirks, and agendas. From Apple’s reliable open ecosystem to Spotify’s algorithm-driven discovery and YouTube’s growing push into podcasts, there’s plenty to celebrate… and plenty to question.
In this episode, Mike Dell and Dave Clements break down what these platforms are doing right, what they’re getting wrong, and how independent podcasters can stay in control no matter where their audience listens.
Apple, Spotify & YouTube: A Quick Breakdown
Apple Podcasts – The Classic Choice
✅ Open RSS support (you stay in control)
✅ Trusted directory and wide listener base
⚠️ Analytics limited to Apple users only
⚠️ Subscription model benefits Apple, not every podcaster
Spotify – Great for Discovery, But Closed
✅ Personalized recommendations and listener tools
✅ Expanding features like polls and Q&A
⚠️ Limited transparency in data and downloads
⚠️ Some episodes locked behind Spotify-only access
YouTube – The New Contender
✅ Massive reach, great for visual storytelling – video is really in it’s own moment
✅ YouTube Music’s podcast section improving discoverability
⚠️ No native RSS integration (yet)
⚠️ Audio-only podcasters face upload barriers
💡 Blubrry helps: Our hosting integrates seamlessly with all platforms. Your feed stays open and flexible — so you never lose ownership or audience control.
What They’re Doing Right
- Pushing podcasting into new audiences
- Adding video options and interactive tools
- Making listening easier across devices
What’s Still Wrong
- Confusing or inconsistent analytics
- Walled gardens that limit true distribution
- Monetization models favoring platforms over creators
💡 Blubrry helps: With IAB-certified stats, open distribution, and reliable hosting, you get accurate data and full control — no matter where your listeners are.
The Takeaway: Stay Open, Stay In Control
As platforms evolve, creators have to stay informed. The more you understand what’s happening behind the scenes, the better you can position your show for long-term success.
💡 Blubrry helps: Our mission has always been to keep podcasting open. Your feed, your brand, your audience — always yours.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).
