Podcast monetization can feel out of reach when you’re still growing your audience. Big sponsorships often go to big shows — leaving smaller creators wondering when it’s their turn to earn.
That’s why Blubrry built its Programmatic Advertising Platform — a simple, automated way for any podcaster to start making money, no matter your download numbers or show size.
Here’s how it works — and why it’s perfect for smaller podcasts ready to take the next step.
1. Start Earning Right Away
You don’t need thousands of downloads or a big-name sponsor to get started.
With programmatic ads, you can monetize from day one.
Here’s how: advertisers automatically bid on your available ad space in real time — based on your show’s topic, audience, and location. Once approved (usually within 72 hours), ads start running, and you start earning.
No pitching. No waiting. Just a steady, automated income stream built around your content.
2. You Stay in Control
Your podcast is your brand — and you should have full control over what appears in it.
Blubrry’s platform lets you choose your ad categories so only relevant, brand-safe promotions appear in your episodes.
We automatically exclude categories like politics, religion, adult content, vaping, and alcohol to protect your reputation and your audience’s trust.
It’s monetization — on your terms.
3. Ads That Fit Seamlessly
We know listeners come for your voice — not long, intrusive ads.
That’s why programmatic ads are designed to blend naturally into your episodes, whether placed pre-roll, mid-roll, or post-roll.
You can even insert mid-roll markers manually to ensure ad breaks feel natural and don’t disrupt your flow.
It’s a balance of earning income while keeping your content experience smooth and professional.
4. Real Revenue Potential
With CPMs between $5 and $15 and up to 80% fill rates, smaller shows can see meaningful earnings that grow over time.
During your first 60–90 days, the system learns your upload schedule and listener behavior — automatically optimizing which ads are shown and when.
The more consistent you are, the better your results.
5. Set It and Forget It
Programmatic advertising is fully automated, saving you time and energy.
From ad placement to payments (via PayPal), everything happens behind the scenes — letting you focus on creating great content.
Once your show earns at least $50, you’ll start receiving regular payments.
It’s simple, transparent, and built to scale with you.
Why It Matters for Smaller Podcasters
Programmatic advertising isn’t just for large networks.
It’s the bridge between where you are now and where you want to be — turning your episodes into a source of income that grows as your audience does.
At Blubrry, our goal is to help every podcaster earn from their hard work, no matter their size.
As our late CEO Todd Cochrane puts it:
“Maintaining and building credibility is paramount to our customers when it comes to advertising within their podcast. That’s why we provide programmatic ads that are geo- and topic-specific, while excluding categories that audiences may object to.”
With nearly two decades of podcast advertising experience, we’ve built a platform that’s fair, flexible, and creator-first.
Start Monetizing Your Podcast Today
If you’re ready to turn your episodes into income — without changing your creative process — Blubrry’s Programmatic Advertising Platform is the easiest place to start.
No downloads required. No audience minimum. Just your show, your voice, and an opportunity to earn.
