Minds On B2B

Minds On B2B

Latest Episodes

Episode 26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi
August 23, 2019

ABOUT THIS EPISODE: In this extraordinary episode, we are taking a break from marketing and sales conversations and showcasing a non-profit organization that is making a difference in our world. Joe and Pam Pulizzi, founders of The Orange Effect Foundatio

Episode 25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke
August 22, 2019

ABOUT THIS EPISODE: In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response ra

Episode 24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai
August 21, 2019

ABOUT THIS EPISODE: In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up. He shares a solution to this cha

Episode 23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell
August 21, 2019

ABOUT THIS EPISODE: In this episode, Alison Shurell, the global market leader for Oracle's Health Science team, describes her systematic approach to the first thirty days in a leadership position.  BIO: Business-to-business (B2B) software executive w

Episode 22: Getting Tradeshow Results Starts With People Preparation and Process
August 06, 2019

ABOUT THIS EPISODE: In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and

Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events
August 02, 2019

ABOUT THIS EPISODE:  In this installment, Greg Lindsey. VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask and a

Episode 20: How The Content Marketing Institute Got Its Start - On A Napkin
July 28, 2019

BIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John

Episode 19: Busting Five Myths About the Sales People
July 28, 2019

ABOUT THIS EPISODE:  In this installment, Alan Minton, VP of Sales at Pacejet and I have a great time busting five myths about sales people. You also learn, I can’t keep count. We’ll walk through all five myths and you’ll hear his take on culture and

Episode 18: How To Achieve User-Centered Product Design and Marketing With Charlotte O'Neal
July 20, 2019

In this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing.  Charlotte guides us, and describes the importance of user stories and why involving customers i

Episode 17: How to Become a Growth Multiplier in Sales with WINS
July 18, 2019

ABOUT THIS EPISODE:In this episode, James Rores, President of Floriss Group and Dan Harris discuss and share COLLECTING WINS which is a customer-centric sales platform. You'll learn, that this approach will help sales professionals better understand the