In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say.

A banks disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than wed like. The opportunity to find a differ

If your bank marketing tools arent built to advance the plot of your business plan, why arent they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our

Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If youre going to be unique, then by very defini

Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone.

Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers willingness to listen is a project well worth und

On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs ...

Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure theres actually a quality experience there to be had by our customers? Its easy

This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where weve paid attention are not necessarily tho

Opportunities to expand mobile banking services cant be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can