A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems youre solving for your customers? Marketing Money

Dont lose sight of your marketings true goal. If the people who receive your banks message cant become customers as a direct result, youre missing out. Are you actually asking for their business

Do you have the infrastructure in place to let your advertising do its job? Making business happen isnt about the ads alone. Make sure your customers can follow through on the inspiration you create.

Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say

How does your content connect with your audience? Its easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing

Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant atten

Your contents message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure its well made. Dive into Marketing Money Podcasts eight-part series, T

The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If youre looking to be effective, you hav

Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the

Do digital bankings projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relati