Marketing Money Podcast
Latest Episodes
Episode 134 | Surviving a Crisis — Don’t Compound the Problem
Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should
Episode 133 | Things Banks Never Ask
Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers energy. To combat such bad intentions, many modes of technology have been made much
Episode 132 | In-Person Banking Remains the Way of the Future
Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. Theres still a strong appetite for doing business in person across many differ
Episode 131 | How to Bring the Boom in Your Bank Marketing
Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting,
Episode 130 | The Sky Is Not Really Falling
If your vendors are telling you their solution is the only one with the hope of keeping your business alive, its time to hit the delete button in more ways than one. The hyperbole landing every day i
Episode 129 | Sharing the Top Secrets of Bank Marketing Success
Better-branded banks have an easier time recruiting the best talent, simply because its obvious to the talent that the bank is working to make easier the job theyre being recruited to do. The same h
Episode 128 | Bridging the Talent Gap
Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only r
Episode 127 | Tuning In New Strategies
What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants constant pursuit of personal information for facilitating future sales? When every pr
Episode 126 | The Virtualization of Folding Money
How vulnerable to ransomware is our nations banking system and the free flow of our economy? Weve seen both oil and beef compromised in recent weeks, but banking seems the most likely target to the
Episode 125 | A Product of Useful Naming
Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced,