Marketing Money Podcast
Latest Episodes
Episode 139 | Are You Linking Value to Your Online Experience?
The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If youre looking to be effective, you hav
Episode 138 | Don’t Let False Assumptions Lead You Astray
Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the
Episode 137 | Is Digital Banking Already Overdone?
Do digital bankings projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relati
Episode 136 | Don’t Confuse The Customer’s Journey With Your Own
How much new innovation is simply a less-bad version of what we already have? Theres no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting
Episode 135 | Shedding Light Onto Dark Patterns
Is your bank making it difficult to find the key information your customers want and need? Think about how youre treated by the big corporations you love and hate the most. Many big companies use dar
Episode 134 | Surviving a Crisis — Don’t Compound the Problem
Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should
Episode 133 | Things Banks Never Ask
Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers energy. To combat such bad intentions, many modes of technology have been made much
Episode 132 | In-Person Banking Remains the Way of the Future
Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. Theres still a strong appetite for doing business in person across many differ
Episode 131 | How to Bring the Boom in Your Bank Marketing
Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting,
Episode 130 | The Sky Is Not Really Falling
If your vendors are telling you their solution is the only one with the hope of keeping your business alive, its time to hit the delete button in more ways than one. The hyperbole landing every day i