What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand.

See sports marketing in action and hear about it on the Marketing Money Podcast. Not many things fire people up more than cheering for their favorite sports teams. From high school to the pros, there are a lot of advantages to tying your brand to folks...

Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management.

Marketing Money Podcast is back with John Diehl, Dick Pfister, and David Batrich. Listen in as we dig deeper into the world of Wealth Management.

Marketing Money Podcast is on the road again with the American Bankers Association Wealth Management and Trust Conference in New Orleans. Listen in as John and Josh discuss what’s trending with the experts in these arenas.

An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue.

Big Game commercials and big time critics. In this special edition of the Money Marketing Podcast, the hosts break down the Superb Owl (we’re not sure who can say the name so we just call it a big game bird) advertisements and discuss their thoughts on...

It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite. Welcome to the world of sales and business jargon. In this podcast,

Have you ever tried to put your brand under the influence?  No, it’s not something for which you need a designated driver. And although we could keep the puns going, we’re actually talking about social influencers. In this Marketing Money Podcast,

Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions such as, “Do you even need an agency?”  “Do you have the budget for one?