Risk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking about it. What does true risk look like in the bank marketing world? Are you taking enough risks?

Stop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh weigh in on the topic and answer important questions like “What qualifies a smart media buy?

Is it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully crafted marketing brings in those almighty deposits and how powerful branding helps your bank make a lasti...

John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use?

John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Pa...

On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen.

John and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money becomes a beer podcast, a sports podcast, and strangely, a podcast about apologies. And,

We know cash’s popularity is fading fast, and apps and services like Venmo and Zelle are impacting the banking industry at large. Even friends and family members—grandma included—have begun to forgo cash and checks in favor of these electronic payment ...

In the life of a bank marketer, too often compliance officers are made out to be the villains. They are the butt of most bank marketers’ jokes. But, is everything really their fault? This week, John and Josh discuss practical tips to help you maintain ...

What’s the future of bank branches? In a world where online banking seems to offer almost anything clients might need, you may wonder if there’s any benefit to managing physical locations. John and Josh talk with Siya Vansia of ConnectOne Bank about th...