The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast,

Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the real-world challenges of content creation within each channel.

Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sales – the co...

In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content.

Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful?

When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!

Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more accepted func...

The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore.

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes m...

AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI,