If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow also yes. The best way a marketing department can show its value (and the value of its individual campaign...

For this episode of the Marketing Money Podcast, Josh and John dive into the complex romance between ad agencies and banks. Listen up as they discuss the finer details of choosing the appropriate ad agency and how to navigate the working relationship.

In this episode, Josh and John hash out John’s 23andMe results, underrated films from the 90s, and 20 advertising pointers from “Wizard of Ads” author Roy H. Williams. They relate these advertising principles to the banking sphere,

Josh and John are in Las Vegas, but that doesn’t mean they’re shirking their podcast duties. They sat down with Jane Barratt and Brett Allred of the bank data aggregation and artificial intelligence firm MX while attending the Financial Brand Forum.

In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first?

On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes o...

Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows,

Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely.

Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out?

In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to...