Marketing Money Podcast
Latest Episodes
Episode 75 |Sea of Sameness
Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows,
Episode 74 | The Battle for Tech in Community Banks
Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely.
Episode 73 | Banking Basics: Checking Accounts
Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out?
Episode 72 | Massage the Messaging
In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to...
Episode 71 | Relevance
Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can rea...
Episode 70 | Money Moves
On this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial literacy initiative, Money Moves. They stop by to share the organization’s roots,
Episode 69 | Balancing Art vs Data with Drew Grossman
Is Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that he’s not the former Chicago Bears quarterback and share a few stories about his previous work for the Atl...
Episode 68 | Preserving the Magic with Devon Hosford
What does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, thinks it’s time community banks start asking themselves this very question.
Evan Sparks
ABA Banking Journal editor-in-chief Evan Sparks joins Josh and John on the latest episode of Marketing Money. The trio discusses GDPR and a variety of hot banking topics while diving into some of the great work the ABA is doing to support open banking ...
Financial Literacy with Selena Swartzfager
Joining John and Josh on today’s episode of Marketing Money is Selena Swartzfager, president of the Mississippi Council on Economic Education. The trio discusses some of the great work the council is doing in Mississippi,